The New Rock-Star Business Paradigm
Succeeding in the music business isn’t just about selling albums anymore. The lead singer of OK Go on how to make it without a record label.
Un artículo escrito por Damian Kulash, guitarrista y vocalista del grupo de rock, OK Go, y recogido en el Boletín Electrónico de la CEDE–We are known for our music videos, which we make with the same passion and perseverance we do our songs. Our videos have combined views in excess of 120 million on YouTube alone, with countless millions more from television and repostings all over the Internet.
For most people, the obvious question is: Has this helped sell records? The quick answer is yes. We’ve sold more than 600,000 records over the last decade. But the more relevant answer is that doesn’t really matter. A half a million records is nothing to shake a stick at, but it’s the online statistics that set the tone of our business and, ultimately, the size of our income.
We once relied on investment and support from a major label. Now we make a comparable living raising money directly from fans and through licensing and sponsorship.
Ver artículo completo en inglés en The Wall Street Journal (wsj.com)